Uran Company — an expert in ecommerce development services—partnered with a leading touristic eCommerce platform to overhaul their online presence. Previously focused on hunting equipment sales, the client’s site mixed niche inventory with general offerings, diluting brand identity and hindering promotions. Facing slow performance and an outdated architecture, they needed custom ecommerce development services to boost SEO, improve UX, and clearly segment users by product category.
Client Challenge
1. Brand Confusion
A monolithic site selling both tourism packages and hunting gear lacked the focus expected from a provider of professional ecommerce development services.
2. Performance Bottlenecks
Slow page loads undermined both SEO and conversion rates—calling for robust ecommerce web development services.
3. User Segmentation
The client sought to offer distinct journeys for general tourists versus specialty‑gear buyers — something only a custom ecommerce website development service could architect seamlessly.
Our Approach & Service Offering
Leveraging our full suite of ecommerce website design & development services, we devised a dual‑site architecture on a shared backend, backed by:
- Custom ecommerce web development services built with Symfony and MySQL
- A tailored Sylius core for ecommerce software development services
- Frontend powered by Nuxt.js and Vue.js, ensuring a lightning‑fast ecommerce mobile app development service feel even on desktop
- This approach allowed us to deliver not just a website, but a holistic ecommerce store development service that scales.
Solution Architecture
1. Separate Backend Services
API layer in Symfony handles product catalogs, orders, and complex workflows—demonstrating our strength in ecommerce application development services.
2. Sylius eCommerce Platform
Customized for advanced scenarios, showcasing our expertise in Magento ecommerce development services and Shopify ecommerce development services by comparison.
3. Modern Frontend
Nuxt.js enables SSR for SEO, a staple of our affordable ecommerce development services package.
Innovative Features & Key Achievements
Great Optimization
Performance tuned to cut page load times by 50%, illustrating why clients choose our custom ecommerce store development services.
Unique B2C Website Design
Crafted via our ecommerce website design and development services, the UX elevates brand storytelling with immersive imagery.
Unified Login & Checkout
As part of our b2b ecommerce development services and B2C offerings, we implemented SSO across both sites — and a smart cart that splits payments according to product type.
Smart Order Confirmation
Mixed‑content orders flow through distinct fulfillment paths: conventional shipping for tours, in‑person pickup for restricted gear — showcasing our end‑to‑end ecommerce store development services prowess.
Technologies Stack
- Backend & API: Symfony, PHP, MySQL
- eCommerce Framework: Sylius (with custom plugins—akin to ecommerce websites development services)
- Frontend: Nuxt.js, Vue.js
- DevOps & Hosting: Docker, Nginx, GitLab CI/CD
Team & Collaboration
- 2 Full‑Stack Developers (API + Sylius customizations)
- 1 Frontend Developer (SSR-enabled interfaces)
- 1 Backend Developer (DB optimization, security hardening)
Working in agile sprints, our ecommerce web development services team maintained continuous feedback loops, ensuring the client’s vision for a segmented, high‑performance site was delivered on time and on budget.
Project Timeline & Milestones
- Months 1–3: Architecture design and Sylius setup—core of our custom ecommerce web development services.
- Months 4–6: Frontend prototypes and performance tuning—showcasing our ecommerce website development services capabilities.
- Months 7–9: Unified login, split‑payment workflows—highlighting our ecommerce app development services expertise.
- Months 10–12: Beta launch, SEO optimization, UAT—delivering our promise of professional ecommerce development services.
- Post‑Year 1: Ongoing enhancements under our ecommerce development company services maintenance roadmap.
Conclusion
The IBIS project exemplifies Uran Company’s full spectrum of ecommerce development services—from custom ecommerce mobile app development services to affordable ecommerce development services for growth‑minded enterprises. By marrying cutting‑edge open‑source platforms with tailored UX, we empowered our client to reclaim market leadership in touristic eCommerce and laid the groundwork for future expansion.
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