A leading touristic eCommerce brand approached Uran Company with a critical challenge: their single website was attempting to serve two entirely different audiences — everyday tourists booking travel packages and specialist hunters buying restricted gear.
They didn’t need a simple redesign. They needed comprehensive professional eCommerce development services capable of delivering two completely separate, lightning-fast storefronts while sharing a single powerful backend — with perfect user segmentation, flawless compliance workflows, and room to scale.
The Core Challenges
- Mixed inventory created brand dilution and made promotions almost impossible
- Slow page loads were killing SEO and driving cart abandonment
- No clear separation between general tourists and niche hunting-gear buyers
- Complex fulfillment requirements (standard shipping for tours vs. mandatory in-person pickup for regulated hunting equipment)
Our Solution: Dual-Storefront Architecture Built with Custom eCommerce Development Services
Leveraging Uran Company’s full-cycle ecommerce website design and development services, we created two fully independent, SEO-optimized storefronts powered by one unified backend.
Key elements of the architecture we delivered:
- Backend & API developed with Symfony, PHP 8+, and MySQL for rock-solid performance and security
- Heavily customized Sylius as the flexible open-source eCommerce engine (far more adaptable than standard Shopify or Magento for this scenario)
- Modern frontend powered by Nuxt.js and Vue.js with server-side rendering for instant load times and perfect SEO
- DevOps foundation using Docker, Nginx, GitLab CI/CD, Redis, and Elasticsearch for effortless scaling
Standout Features Delivered Through Our eCommerce Development Services
- Page load times slashed by over 50% — massive gains in Core Web Vitals and Google rankings
- Two beautifully branded storefronts sharing one login via Single Sign-On (SSO)
- Intelligent shopping cart that automatically splits payments and routes orders to the correct fulfillment path
- Immersive, storytelling-focused experience for tourists; clean, product-centric journey for hunting-gear buyers
- Full compliance workflow for restricted items with mandatory in-person pickup
- Every page fully crawlable and SEO-optimized thanks to Nuxt.js server-side rendering
Project Timeline (12 Months)
- Months 1–3 → Discovery, architecture planning and Sylius foundation (core custom eCommerce web development services)
- Months 4 –6 → Frontend development and aggressive performance optimization (eCommerce website development services at their finest)
- Months 7–9 → Unified login, smart checkout, split-payment, and dual-fulfillment workflows
- Months 10–12 → Beta launch, final SEO tuning, user-acceptance testing, and go-live
- Year 1+ → Ongoing support, new features, and performance enhancements
Results That Speak for Themselves
- 50%+ faster page speeds
- Crystal-clear brand separation with dramatically better user experience
- Significantly improved SEO positions and lower bounce rates
- Scalable, future-proof platform ready for international growth
- Single backend = dramatically reduced long-term maintenance costs
Why Leading Brands Choose Uran Company’s eCommerce Development Services
Whether you’re looking for Shopify eCommerce development services, Magento eCommerce development services, b2b ecommerce development services, eCommerce mobile app development services, or completely custom eCommerce store development services like IBIS — we deliver measurable results without compromise.
Affordable ecommerce development services. Professional ecommerce development services. Enterprise-grade quality.
Ready to segment your audiences, skyrocket performance, and own your market?
→ Contact Uran Company today — the eCommerce development company ambitious brands trust for custom eCommerce website development, eCommerce application development and everything in between.
Uran Company – Building the future of eCommerce, one high-performance platform at a time.
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