We received a request from a prominent client, a leader in touristic ecommerce platforms. The company encountered a dilemma with their current website, which was previously engaged in the sale of hunting equipment, hindering promotional efforts. Additionally, the outdated and sluggish nature of their B2C site prompted the need for a modernized update. The client aimed for cutting-edge technologies to enhance SEO performance and deliver an exceptional user experience (UX). Specifically, they desired a solution to segregate the platform for regular users from those focused on specific product categories.